Monday, October 19, 2009

Social Media Revolution




I guess eye rolling is the theme of the day for me. I clicked play on this video and waited to be bombarded with messages about how SOCIAL MEDIA IS ALL AROUND US!! and GET READY FOR THE REVOLUTION!! But when I saw the breakdown of how long it took radio, tv, internet, iPods and Facebook to reach millions, I stopped. I know the Facebook total users statistic is one we all know and love to cite. But when stacked against "old media" the number is staggering. Are you kidding me?

A few other interesting points (of about a zillion):

-1 in 6 higher education students are enrolled in online curriculum -- this makes me laugh because I remember that I used to say online education programs were a joke and a waste of time and money. Oops.

-80% of companies used LinkedIn as their primary tool for finding employees -- wait a second...I found my current job through LinkedIn.

-The record declines in newspaper circulation is no surprise, but I started thinking about how I find the most up-to-the-second news stories. At work one afternoon, I heard about 10-15 emergency vehicles fly past the building and immediately got a little spooked considering my office is across from the Sears Tower. I didn't go to cnn.com, or the Chicago Tribune online, or search Google News. I went to Twitter. And I found out what was going on in about ten seconds -- one quick search for Chicago and emergency. It took another hour or so before the Tribune had any mention of the story.

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