Article here.
Turnley describes media convergence as "the ways in which digital technology allows previously distinct media to come together." Content like images, video and text are being merged by anyone and everyone and the combination of these "multimodal elements" is blurring the relationship between producers and consumers (Turnley, 1).
Because of the technological, industrial, cultural and social assumptions behind media, tools must be developed to understand media individually and in their convergence. Turnley's article explores a mediological (method developed by French theorist Regis Debray) theory through the lenses of semiotics, communication, art history, sociology, linguistics, psychology, philosophy, and more. Seven dimensions are included in the framework of this theory (Turnley, 36):
technological: technical components necessary for medium to function
social: metaphors, images, narratives which circulate in relation to the medium
economic: systems for production which support the development, distribution and maintenance of a medium
archival: material and conceptual components for the reception, accumulation, distribution and retrieval of information
aesthetic: conventions and expectations for form, formatting, design andcontent associated with a medium
subjective: patterns amd expectations related to subject formation, the nature of the self and the positionality of users/audiences
epistemological: assumptions concerning the nature of knowledge, information, truth, intelligence and literacy
I'm looking forward to using this framework this quarter and beyond. Although it's a lot to "unpack" right now, I can see how the categories can help me execute a better multi-dimensional media analysis.
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